We generate
IMPACTFUL
EXPERIENCES
through
MEANING INNOVATION
Strategy Design
Strategic project for brand, product, or service creation or repositioning
Development: trend analysis; direct and indirect competition analysis; brand and product positioning; brand book and VBL (visual brand language).
Industrial Design
Strategy applied to the creation of
physical products
Development: Industrial design and development management project; usability and ergonomics; CMF (color, material, and finishing) development
Brand Design
Strategy applied to brand positioning
Development: brand visual language, naming, and branding; corporate identity guidelines manual; brand guidelines manual.
Graphic Design
Strategy applied to graphic and digital resources
Development: graphic language design; communication; paper ware; iconography; signalling; fleet; uniforms; merchandising; web layout and illustration.
Packaging Design
Strategy applied to
graphic and structural
packaging materials
Development: three-dimensional packaging design; visual language; CMF (colour, material, and finish) development; POS setting.
Service Design
Application of strategy in service and product + service system (SPSS) design
Development: service design for new and/or better experiences; development of physical and/or digital services (UX); development of interface designs (UI).
About Us
We are a global strategic design office founded in 2011. We support brands that bring a positive impact to the business and to the consumer, bringing valuable experiences through the innovation of meaning and sustainability.
We materialize strategies in solutions for physical or digital products, brands and services.
Awards
Partners
Staff
We have a diversity of minds around here: we are designers, entrepreneurs, planners, researchers, lecturers, and teachers. We count on professionals with academic depth that, with more than 25 years of practical experience, are specialists in design management, methods of innovation and sustainability. Aiming for transdisciplinary, we also count on a team of collaborators from the engineering and market and digital research fields.
Directors and co-founders:
