Sensia air conditioner

Challenge

The main challenges of this concept project are: air conditioning with innovation and affordable costs; work the product in conjunction to the brand consolidation in Brazil; and improve the communication, to be seen as a company that provides innovation, technology and design in a friendly and accessible manner. As a leader in air conditioning segment, bring innovation is essential to maintain the reference position. Therefore, the initial challenge was search for new models that could fulfil the latent consumer needs, especially regarding the installation process and allow the object as part of the home environment, with no need to hide it. After defining the new model shape, the challenge was the development of the heat exchange and usability components. To do it, a large work in collaboration with the engineering team was essential, developing and adapting every single internal component and solve technical problems attending the design requisition.

Solution

In spite of the high technology used to create new functions, Sensia air conditioning main benefit still is: it dispenses specialized installation or wall destruction during installation. Bringing a lot of innovation to the category, unifies three benefits in a single premium product. 1. Lights – it’s an eco-friendly luminaire with green LEDs, which are easily seen by durability and low power consumption; 2. Temperature Control – a unique heat exchange system, allowing adjustment of the desired temperature for the environment; 3. Air Filtration – HEPA H14 filters, which capture 99.995% of air impurities, filtering particles up to 0,1μm (bacteria, cigarette smoke, pollen, animal dander allergens and some viruses). All the sustainable appeal are visible; low energy consumption, ecological materials and inner components, throughout the manufacturing process – present 90% of the waste generated is recycled. This environmental concern is also seen in the use of internal cooling fluids. In terms of interaction, the intuitive smart panel, present innovative features as the people identification, cooling direction, according to the environment and occupation, humidity control and more. The control can be remote, made through the mobile app.

Achievements

  • Improve the communication, to be seen as a company that provides innovation in the market;
  • Paradigmatic break came to redefine the traditional air-conditioning mode in terms of inner components, digital functions, and features innovation, bringing a new aesthetic and usability to the product.

Awards

Daniel Kröker

具有创新战略和方法经验的设计师。拥有多莫斯設計学院(意大利米兰)的硕士学位,专注于产生创新和现代概念。有领导项目和确定服务和支持人们的新方法的国际经验。国际设计奖评委,多个大学的讲师和客座教授。

Valkiria Pedri Fialkowski

巴拉那联邦大学(UFPR)的博士生和设计硕士,可持续发展、设计管理和数据驱动的设计研究员。毕业于巴拉那联邦大学产品设计专业,并拥有Fundacao Getulio Vargas的市场营销MBA学位。国家和国际设计奖评委。在其研究领域担任客座教授和讲师。

Valkiria Pedri Fialkowski

Doctorada y Máster en Diseño por la Universidad Federal del Paraná (UFPR), investigadora de las áreas de Sustentabilidad, Gestión de Diseño y Diseño basado en Datos. Posee graduación en Diseño de Producto por la UFPR y MBA en Marketing por la Fundación Getúlio Vargas. Jurado de algunos premios nacionales e internacionales de diseño. Profesora invitada y ponente dentro de sus áreas de investigación.

Daniel Kröker

Diseñador con experiencia en métodos de estrategia e innovación. Posee maestría por la Domus Academy (Milán, Italia), enfocándose en la investigación para generar conceptos innovadores y contemporáneos. Tiene experiencia internacional en liderar proyectos y en identificación de nuevas maneras de servir y apoyar a las personas. Jurado en premios internacionales de diseño, ponente y profesor invitado en varias universidades.

Valkiria Pedri Fialkowski

PhD Candidate and Master in Design by Universidade Federal do Parana (UFPR), Sustainability, Design Management and Data-driven Design researcher. Graduated in Product Design from UFPR and has a Marketing MBA by Fundaçãoo Getúlio Vargas. National and international design awards judge. Guest professor and lecturer in her fields of research.

Daniel Kröker

Designer with experience in strategy and methods of innovation. Has a master’s degree from Domus Academy (Milan, Italy), focused on generating innovative and contemporary concepts. Has international experience leading projects and identifying new ways of serving and supporting people. International design awards judge, lecturer and guest professor in several universities.

Daniel Kröker

Designer com experiência em estratégia e métodos de inovação. Possui mestrado pela Domus Academy (Milão, Itália), com foco em pesquisa para gerar conceitos inovadores e contemporâneos. Tem vivência internacional em liderar projetos e em identificação de novas maneiras de servir e apoiar as pessoas. Jurado em prêmios internacionais de design, palestrante e professor convidado em várias universidades.

Valkiria Pedri Fialkowski

Doutoranda e Mestre em Design pela Universidade Federal do Paraná (UFPR), pesquisadora das áreas de sustentabilidade, gestão de design e data-driven design. Possui graduação em Design de Produto pela UFPR e MBA em Marketing pela Fundação Getúlio Vargas. Jurada de alguns prêmios de design nacionais e internacionais. Professora convidada e palestrante dentro de suas áreas de pesquisa.